Is that not the very definition of racism? I am a 30 year old White woman and its changed so much over the past 15 years. Its just around the corner if we dont do something now. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. May be should be renamed critical replacement theory. Honestly, I dont see this getting any better. Whats racist is the over representation of minorities in tv now. Hispandering. Who knew? According to a diversity study by the Institute of Practitioners in Advertising (2018), ethnic diversity within UK advertisement agencies is at its "highest recorded level". blacks commit hate crimes at twice the rate Inclusive and diverse campaigns start from within. No, there is something else at work here. Thank you! Forced diversity in marketing is often obvious and occasionally offensive. When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. Why is every commercial have blacks and gay people and interracial marriages. Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. Then, make sure you do it. They are also becoming the professionals on sitcoms, fire chief, head surgeon, police chief etc with whites reporting to them. Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. One day while in line at my S&L, the old farmer in front of me asked the teller about their stability. some stick and become part of the public consciousness. Why would they diminish the Christmas holiday to their potential customers? It would definitely save money in making the stupid ads, unless there is some stupid union actors contract to deal with. Often he complains about how shows are too woke. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. And WHY NOT a cat? He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. I was starting to believe that it was I who was exaggerating the amount of blacks in commercials. Recent LL Bean catalogues are great examples of everything you mention. I am so sick of seeing this. The whole you have to be an activist or youre a racist deal is getting old. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. And the irony is when there are black American families that do strive to be successful or achieve affluence, they are criticized as selling out or being uncle Toms by others. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. Everything is about what I FEEL LIKE or I want.. Look from within. But it would be naive to think that many brands and advertisers arent also being driven by other factors, including a fear of being labeled racist and canceled. https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/. Thx again for bringing me back to the reality of the situation. We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house. They are force-feeding something that is unnatural. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. Sorry, Carl, but theres only so much I can pack into one Cranky blog post. Those forces are not invisible, just flying under the general radar. Thank God for the mute button. A bleakness akin to socialism. All rights reserved. Its so stupid. This was a sheep in lions clothing for the blacks, the greatest giveaway and dumbing down in history. I note in your article statistics on the percentage of each race in the population (citizens or non-citizens?) I noticed the shift in black over-representation all the way back to the Obama years. At last, just recently, it seems that people are pushing back. ). Every night when I reached my hotel, I would turn on the boob tube as background noise while I unpacked. This is brand suicide. https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. What turned me to GOP? This has been one of my favorite blogs, especially this post about diversity in advertising and commercials. While anyone is free to buy these products, and they arent restricted, just going by reality and consumer numbers, why are brands suddenly trying to appeal to what might be less than 5% of there target market? Omgggggg now the woke tards are picking on the NHL? that detergent is not that good, but that is besides the point. Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. They have since spread their bullshit theories throughout the higher echelons of education. It should be pretty easy to find bad reviews for companies whove broken their promises. These are factors that go back to, oh, I dont know, when did England actually lay claim to the land mass that had become Canada? Walt is rolling in his grave.. And if they get some more white women to date black men along the way, all the better. Remember the Starbucks red cup debacle from a few years back? Only virtue-signaling organizations do.). I also firmly believe my feedback would get screened out by a cube dwelling liberal. Melissa Kandel, little word studio, 7. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. But in sum, they were extremely sinister. At this point, no one is being represented and maybe that vanilla (no pun intended) approach is another misstep that creates a billboard affect. they are all weird). And if many people still choose not to intermarry, so be it. Thanks for sharing your comment and Im glad you liked the post. No way is a white woman and a black male is going to have a blond headed daughter and a really dark son. If I had a DVR, I would tape the shows and fast forward right through them. If so, then by golly, you should care. In Unforgiven he made a vow to his wife not to be violent but when his black partner is killed he goes crazy for revenge. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. 100% agree with your perspective. In more than 90% of the simulations run by Facebook, diverse representation was the winning strategy for ad recall lift. And the fact that they are over playing the number of gay & transgender people by making the percentages of races & genders in these commercials much higher in numbers than they actually are. We the buying public are born with pretty good BS detectors. Even Beyond just the ads, if black people make up 12% of the country why are there so many channels on Cable I counted 18 of them but had the word black when it came to the HBO and the Starz and Showtime movie Networks could you imagine if there was something anywhere on TV that was called White Entertainment or white HBO? yes white males need not applyespecially blonde males racism, discrimination. Buick It looks like the Garcias got a new car Thank you for pointing out yet another double standard. BARF! It is self preservation! Can I interest you in a Jeremys razor? I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. The blatant portrayal that the white woman has washed her hands of the white man is wrong and must not continue. Think about the inherent diversity of your end consumers and work backward. By comparison there are aprox 4 featuring white male black female. Explaining why many of our business leaders and politicians are in favor of these things. Exactly!! It would be more accurate to describe the situation as a forced lack of diversity being stripped away over time as media companies seek larger profits. America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! I was never this way before but Im tired of turning on my TV or streaming service and wondering if Im watching a channel from Nigeria. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. Thats short for a leading man. Thanks for letting me know its not just me thinking it anymore. So much for learning from one another through healthy dialogue and debate. My wife and I often wonder doesnt this also have an immediate negative effect? I really feel sorry for the kids being born today. And lets not forget its also the guns fault. Click the DOWNLOAD NOW button for the full report. I feel myself going down the rabbit hole of racism The list goes on and on, Maria this, Carlos that. Thats another funny trope. I love me some big broad shoulders, massive biceps, and masculine moxie, like my husband has, yum. I understand what my staff is going through; I dont have to conduct research studies. It has gotten so predictable now that if you see a white face in a commercial, it is almost automatic that the next face you will see is that of a black person. When exactly does a human thing become a black or white thing? Tell me how many national product ads meet that mix? All Im saying is that occasional mixed race ads or poc ads are fine if they mirror society, but when the viewing public is being indoctrinated by depictions that far outnumber real world representation in an effort to alter perception its problematic, yes, whites need not apply = discrimination .they should file a lawsuit. There are a number of outfits I will not have anything to do with if I can avoid them Coca Cola, Nike, the NBA and NFL, to name just a few. Also, they rarely riot and burn down cities. They often are treated badly by a domineering woman as well. I have just about quit watching network television. They dont care that Blacks are dying everyday at the hands of other Blacks. Do you accept these cookies and the processing of personal data involved? You are also correct that it is almost impossible to boycott all of these companies. Oh, Im afraid the NHL isnt just being picked on its own-goaling itself. Thanks for your comment! But the truth is, the Muslim population in Western countries like the United States is neither vast nor diverse. Interesting, RPD. Walt Disney did not have a problem depicting masculine heroes. While Matthew Quint, director of the Center on Global Brand Leadership at Columbia Business School, agreed more diverse races and gender identities are appearing in advertising in general and. Infiltrated from within. Yep, that about describes our institutions today. Do you feel as though youve allowed yourself to be reprogrammed or conditioned to feel like youre going down the race rabbit hole? Make Diversity An Objective, Not An Afterthought, Diversity must be a focus in the beginning stages of the campaign concept. Would love to hear from others about this. Literally every piece of entertainment or advertisement follows the same formula. That equates to about 3% of the poster images. Excellent post, G. Youve been paying attention! I blame them for many of societys ills. Their lie is exposed when those with higher Motivational Values are not all white! Great point, Brad. . I worked very hard to build a good reel as a white actor. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? To that end, Tubi is actually a pretty great (and free!) Excellent points. The findings are simply not believable. My husband pointed this out to me some time ago. Lately even the truck commercials feature females with men nowhere to be seen. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. I also want to say that your comment reminded me of an HR policy that was imposed on hiring committees during the time that I worked for a public university system several years ago. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. And dont get me wrong. Giving in to these groups of people and cults. Eventually this transformed into the black sidekick or partnerand then eventually the white male lead was replacedand Will Smith and Denzel Washingtons son became the lead. Im not a writer and cant articulate the story like you did. He replied, young lady, I have plenty of assets, I just dont have any money. But anyway, regardless, pray for your country. And again, your comments about the roles blacks have in commercials were dead on. Anti racism is still racism. Why are there commercials that mention the term baby daddy? I cant believe I found this article having recognized the basis of your article for years. But this is not happening just in commercials, look at all media. However, it can be difficult to incorporate diversity in a way that feels authentic, rather than a forced reply to a growing demand. 2. Ultimately the enemy is Satan. I think it is multifactorial but I see globalist propaganda as the main force. Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. That think our lives are for their amusement and manipulation. There was a shooting today in a predominantly black neighborhood where 13 people were shot by a young white male, the white male is claiming he was driven by the great replacement theory, of course I dont condone his violent act but it doesnt take much for The Fringe to react, these commercials that have erased the strong white male in our society will push many white males over the edge and into acts of violence against those they feel replaced by. James Gilbert, CloudCherry, 13. Reminds me of Hitler in the 1930s brainwashing the German population. They are governors or lieutenant governors. I always enjoy your comments, Criswell, and this may be your best yet. Planning and strategy of inclusion and diversity needs a holistic approach which involves most, if not every stakeholder. If you forced an alien to consume a years worth of American media, he would come to the conclusion that the country is about 40% black or mulatto, 25% Jewish, 25% gentile white, and 10% other (hispanic, asian, native american). White men are finding it harder to find work no matter what their skill or education level just for the sake of diversity. I hear you, Steve. The BLM movement really made an impact on the American psyche. (Witness attempts to reboot the film Annie, The Wonder Years TV show, and Marvel and Disneys efforts to replace white characters with characters of color, and even change their genders and sexual orientations.). Without a doubt, traditional (read: European, white, Christian) values are under attack and the war is now out in the open. https://en.wikipedia.org/wiki/Man Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. Up or down, it seems to vary in concert with social signals sent by Facebook, the autocratic, data-collecting platform that has several times blocked my ads promoting this blog post and restricted my account for hate speech.. Or, is it rather that commercials are catching up to the real world? Where I come from, the news has been doing that for years. Yes, I agree with the earlier poster in commending you on your courage. Lets not reduce the dignity of humans with dark skin to that mindset. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. And I have nothing against her. Someone should research who is actually creating these ads! As a White woman, Ive never had any interest in interracial. Luxury cars over index with white customers, so feature mostly whites in those ads. Boycott the ads and dont buy the products. Check out GoDaddy site, if you find a white person, is like a needle in a haystack. I agree. Its so common that you just eat your breakfast and go hm why dont those people in those neighborhoods do something about that? The second reason is the more we insult and lampoon strong male role models, the more our children will suffer. As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. When brand loyalty goes out the window, consumers tend to price shop or product hop, turning most of our landscape into boring commodities. Im glad you posted this. 25% Jewish? Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. Black female doctors, dentists, insurance agents. The only time I saw a woman with my body type, it was a prescription medicine ad, the actress was Black, and she was power-walking and doing healthy activities to lose weight. You rock! (This, as the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo.) NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. They need to work with the police and clean up their own communities. If I had to sum up the answer in three words, I would have to say fear, guilt, and social justice.. Decades of political-correctness conditioning and propaganda have successfully programmed many white Americans to fear that they are racist, or that their perfectly reasonable questions and concerns are wrongheaded and rooted in racism. Personally, Id like to see the government reclassify these high-tech companies designations changed to utilities which would most certainly stop them from censoring the public as public utilities are forbidden to do any kind of censorship. Dove soap is perhaps the most prominent example, but there are others. Take All Black Network for instance. All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. And come to think of it, Hillary Clinton at times sounds blacker than most blacks in commercials. And lets be succinct here- it isnt the northern border that is the problem. I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. The problem as I see it is that black people are the most racist people there is. Youre exactly right, Thor. Do these people even realize theyve made straight white males one of the most discriminated-against groups in America? None of my posts or replies are hateful, I dont use foul language, dont attack the people who post or who I disagree with although I will use sarcasm occasionally.

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