Red Bull creates the best spectacles 4. Although P&G specializes in various products, the Pampers line focuses on making products like diapers and wipes for babies. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5c1e2a81-e412-444a-b62b-eef1e8ef0f93', {"useNewLoader":"true","region":"na1"}); Top brands:Under Armour, UGG, Tag Heuer, Intel Shields, Aston Martin, TAG Heuer, Top brands: Nike, Coinbase, Alaska Airlines, Weedmaps, Gatorade, Sonic Drive-in, Beats Headphones, Note: This blog post has been updated as of January 24, 2022. Other examples could include introducing new scents, sizes, and colors to a product line. Armani is an Italian luxury fashion house that designs and retails haute couture, accessories, and home decor. It makes for one of the best brand extension examples it has launched several disinfectant products within the same category. Colgate inexplicably began offering frozen dinners. In this article, youll learn more about what a brand extension is and see examples of extension ideas that could inspire you. Existing brand loyalty makes this ideal for a company that wants to offer its customers a wider range of products. 1. In this article, well explain brand extension means, describe the different types that exist and go over a few real-world examples of good (and not-so-good) brand extensions. His larger-than-life presence and natural charm have made him a magnet for box office success, and thats what will give his post-athletics career and personal brand real longevity. Athletes (and the journalists who cover them) often talk of the new requirement of self-branding. Phrases become abbreviations like LOL and LMAO, and more importantly for the World Taekwondo Federation, WTF. Just be sure to consider all the possibilities before launching a brand extension. LeBron is a business-savvy icon and his brand is here to stay long after his playing days are behind him. Their logo was made up of the abbreviation WTF, so a change was desperately needed to avoid negative connotations from the younger generation. Early in his career, James often allowed the pressure of greatness to cast a pall on his media interactions. Arm & Hammer has successfully extended its brand from an odor-neutralizing baking soda to laundry detergent, carpet deodorizer, and even cat litter. The personal care company created the Men+Care line and developed a marketing plan that was geared toward men while staying true to its body-positivity brand values. Ultimately, though, its her fashion industry foray that will really extend her career beyond her playing days. Here are a few potential disadvantages of brand extensions: Loss of reliability: A brand extension can actually harm your brand reputation if the new offerings dont relate to or perform as well as existing offerings. This brand extension was a failure mainly because selling frozen food was in sharp contrast with Colgate's brand identity. Sports doesnt discriminate on the basis of color, where someone's from or how much money they make. We've also seen toothpaste companies use this type of extension for their original brand by adding toothbrushes and other oral care products as new categories. Sunkist produced vitamin C tablets that spawned an entire arm of business dedicated to vitamins and supplements to both bolster and leverage this association simultaneously. Amazon now sells all kinds of products on its e-commerce platform and provides services such as cloud computing, online advertising, video, music streaming, and artificial intelligence. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. In her leisure time, you will find her binge-watching TV series or exploring new cafes in town. When creating sports brands, and any other brand for that matter, the logo mark will be used in many different places and ways, so keep that in the back of your mind. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. This is another project that has so many facets that the undertaking of something like could be a little daunting. Twelve, Reebok, Top Brands: OrCam, Budweiser, Adidas, Pepsi, The World Health. Sports branding systems will be used in many different situations and the Team Canada identity does just that. In 2014, with the huge influx in HDTV, they modernised again and were left with the slick logo mark we now see across all WWE related productions. The website, marketing, and other brand elements are all consistent and exciting, following the Red Bull way, utilising the brand colour palette and the now iconic two bulls logo design. Even if consumers arent familiar with the new offering, theyll know and trust the brand name enough to try it. Every season, more and more American college teams, whether that be in basketball or football, or just a whole college sports program are looking to rebrand and bring a fresh new look to their side. Without question, it was the low point of his self-branding history. This interest in fashion has expanded beyond mere endorsements as she now is the owner of her own fashion line. First, he has embraced his funny side. After the Formula 1 rebrand, existing fans quickly slated the move, feeling it was too simple and rushed. Dyson: from vacuum cleaners into desk lamps. And the application of the brand throughout the GB Basketball materials I really enjoy. We're committed to your privacy. In addition, key aspects to a successful brand extension are athlete prestige, distinctiveness and perceived fit of the athlete-product (Walsh and Williams 2017); in addition to an athlete's . Well, its the athletes. Amazon is an e-commerce retailer with headquarters in Seattle, USA. Their seems to be a little bit of a stigma for everyday women exercising and feeling comfortable doing it. Though mainly known for the iconic Mars chocolate, the brand extended its line into ice cream bars and chocolate spreads with the same taste as the candy bars. Company Authority or Expertise Extension An extension of a firm's authority or firm's expertise relies on trust in a brand within an industry. His personality has been a constantly moving pendulum between brusque and affable; withdrawn and effusive. But the new US Open logo has been simplified, and with its bright blues and yellows will really stand out online. Are you a new sports team, looking to create a global brand? athlete brand extension examplesgirondins bordeaux players. A line extension is one of the most straightforward brand extension examples and involves a brand launching a product that would already be familiar to its audience. Brand extension helps businesses expand their clientele by introducing products and services that meet customers needs. Perhaps the only athlete on the planet who can match James for both athletic dominance and branding acumen is Serena Williams. From school programs to foundations, the logo mark has a system allowing it to be used to its full extent. Moreover, the brand name Armani ensures the success of the products. His maturation process has been public viewing since he was a baby-faced phenom in Akron, OH. So how did the franchise become popular today? Read also: 15 Sales Prospecting Tools For a Tight Budget. This is a classic brand extension example where businesses leverage their brand awareness and authority to expand their clientele and open up new sales channels. Arm & Hammer produces a deodorizing cat litter under its brand. This strategy works best when the new product category is related to its parent category and is something consumers and customers want. Men+Care was a simple brand extension that helped Dove become. Especially those that have a wide base of appeal - beyond their local cities. athlete brand extension examples. For instance, sports brands sell cricket bats and balls together as complementary goods. Although Apple started as a technology company that makes only computers (Macs), it soon extended its product line to include music players (iPods), mobile devices (iPhones), and tech accessories (Apple Watch and Earpods). Reeses Puffs was my favorite cereal growing up, so I might be a little biased here. Team Canadas rebrand is something I will always go back to when it comes to sports branding. Something theyd been missing since the mid 90s. The product in this type of extension would fall in the same category as the company's current offerings, making them easy to market to their existing clients. For example, a haircare brand that has shampoos might create a line extension for new products that are for colored hair, thinning hair, or curly hair. Get your logo from the #1 Logo Maker. Sport England created a campaign to get more women exercising and feeling great doing it. There are many reasons why brand extensions can be beneficial, so the reasons for pursuing an extension are different depending on a companys goal. In fact, here at Hollywood branded, we can help you with that. It saves the trouble of spending money on branding and helps businesses grow their revenue further. In the world where digital media is king, brands are reviewing the application of their identity online. Known as Johnsons Baby, the brand sells baby wipes, baby powder, baby shampoo, hair oil, and so on. Once you answer those questions, then you can start thinking about effective ways to grow your brand. I love the basketball and with so many teams getting a rebrand recently I decided to find out who did what. (adsbygoogle = window.adsbygoogle || []).push({}); Top brands: Puma, Nike, Red Bull, RePlay Jeans, Diesel Fragrances, Qatar Airways, DAZN, Triller, Top brands: Tommy Hilfiger, Mercedes Benz, Gran Turismo Sport, Bell Helmets, MV Agusta Motorcycles, Monster Energy, IWC, Sony, Bose, Petronas. Some good, some bad, but there is no one formula in creating a sports brand. I was in awe of Hailee Steinfelds performance after watching her in The Edge of Seventeen. The This Girl Can campaign portrayed everyday women, not athletes, not only enjoying, but really succeeding with their individual goals, expelling the stigma. Although quite elusive, this lovely bearded man can be spotted in any country in the world at any point in time, having already visited over 25 countries by the ripe age of 22. However, thats not to say that these brands cant get their product, message, or service intertwined in the world of sports. This branding shows how you can really push the boundaries and strive for something totally different than normal. Showcase your business and engage youraudience. is graham wardle still married to allison wardle; poorest city in north carolina; the coast neighborhood cambridge Expanding a brands current offerings to include new items that make sense with its existing products can improve your companys image in the eyes of its customers. presence. When it comes to branding, every detail matters. Have you ever wondered why someone like Lebron James only wears Nikes and how much he gets paid to wear them? Save my name, email, and website in this browser for the next time I comment. Ideally, this method works best when brands release products or services that are parallel to the ones they already offer. From the Kings, to Charlotte Hornets, the Timberwolves to Atlanta, they have done them all. The brand extension strategy helps the company to extend and move the brand to another category. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '6a4929ae-0291-463f-9d81-42266aa121fb', {"useNewLoader":"true","region":"na1"}); Topics: Googles brand extension journey naturally aligns with technological advances, but this makes Googles foray into other products so innovative. Even with his wrestling career now in the rearview mirror, hes still a giant of American pop culture so how has he done it? Releasing an item under a well-known company brand might allow the launch to receive support from existing loyal customers. So, how has he pulled it off? Well until this branding came around that is. It Is Not What You Think. In 2002, WWF (the wrestling) agreed to stop using the abbreviation, and launched a campaign called Get The F Out, officially declaring themselves as WWE (World Wrestling Entertainment.). The logo had began to look old and weathered, and the refreshed logo simplifies everything with a brand new, modern typeface, and the single star representing the European aspect. A great example of this is the new Barcelona simplified crest. Brand extensions are increasingly implemented by sport organizations to create additional revenue streams and enhance brand strength. All-in-one Marketing, Sales, Support and CRM Software. Here are some of the best brand extension examples to get you inspired. Featuring orange juice as its flagship product, Sunkists brand has associations with oranges, health, and energy. Go Factors such as high initial capital and regulations might make it difficult for someone to launch an enterprise in a field with such barriers. Thats not to say you shouldnt try and expand your brand if you have the opportunity. Like LeBron and Serena, Johnson has also been active as a philanthropist. The stripped back logo gets straight to the point, shedding unnecessary bulk. These are five different brand extension possibilities that you can consider: A line extension is one of the most straightforward brand extension examples and involves a brand launching a product that would already be familiar to its audience. Disney is an example of a brand lifestyle extension since it attracts customers through its brand name to sell products that are unrelated to each other. Couple this with big bold brand messaging, and the brand breaths a fresh life into a ever-growing sport in the UK. Seriously, though! Red Bull have been one of these brands. Exactly what an effective logo design needs to be. It introduced a tequila line, and the company sold out its tequila within a few hours. Have I done enough research to know how a brand extension would affect my original brand? Since customers already recognize the brand, companies wont need to spend extra money to cultivate brand awareness and can instead focus on promoting the new product itself. Brand extension is a marketing strategy in which a company uses an established brand name on a new product in a related or unrelated category. And because of its brand image, most consumers wouldn't mind using a new product, whether it's an air conditioner or a mobile phone. athlete brand extension examplesvenice beach boutiquesvenice beach boutiques Browse thousands of Athlete logo designs. by | Jun 10, 2022 | boxer rescue uk | how to install drone propellers | Jun 10, 2022 | boxer rescue uk | how to install drone propellers Join Over 30,000+ Marketers Who Read Our Blog, The Top 10 Highest Endorsed Athletes And Their Brands, Gran Turismo Sport, Bell Helmets, MV Agusta Motorcycles, Monster Energy, IWC, Sony, Bose, Petronas, , UGG, Tag Heuer, Intel Shields, Aston Martin, TAG Heuer, 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. Today, the behemoth owns MGM, Whole Foods Market, Zappos, Audible and IMDB. I think sports branding is very culturally influencing and influenced, meaning that it could be constantly changing, but all these brands have brought through the story of an area, its people and its progression as a city. In an increasingly competitive world, brands can only survive if they offer something unique to their audience. Imagine the pile of brand briefs the Red Bull marketing team have to put out daily! Another way an established brand can extend itself is by creating complementary products for its main products. Complete Content Development Toolkit. While initially catered toward women, it introduced a range of products for men under the name Dove Men+Care in 2010. Apples dedicated and loyal customer base helps the brand continuously release products that it knows will appeal to those same clients. the In our eyes this allows the logo to be used more effectively throughout all the different brand touch points. They have practically spread into every extreme sport thinkable and many other sports. Then, the iPod evolved into the iPhone to fulfill the market need for a reliable and functional smartphone. In the early days of cars, society perceived driving as a luxury. The football teams are not the only sports that Red Bull have gotten themselves into. Known as brand extension, it's the process of growing your brand to include new services or productsor stretch into a new industry. Today, Michelin has sold millions of copies of its guides and is the de facto decider of the worlds best restaurants. Here are some reasons why you should consider brand extension as part of your marketing strategy. Free and premium plans, Content management software. Free and premium plans, Sales CRM software. Even though Pillsbury is known for producing foodstuffs, its frozen microwave popcorn couldnt compete with Orville Redenbacher or General Mills Pop Secret because its product positioning of being frozen for freshness didnt offer enough value. Think of the Beats By Dre headphones. Still, its entrance and success in a saturated market speak volumes for a company primarily known for selling cars. Reese's Puffs. Nike tells the best stories 2. Although brand extensions have been a topic of extensive study in mainstream marketing (e.g., Aaker & Keller, 1990; Broniarczyk & Alba, 1994; Keller, 1998; Rangaswamy, Burke, & Oliva, 1993; Reddy, Holak, & Bhat, 1994), limited efforts to examine this practice in . There was many critics of the rebranding effort, but much like the much talked about MLS rebrand, we really like it. The Food Network understood that its audiences interest in cooking extended beyond the desire to watch its shows, and that they would be potential customers for new products. Nike Brand Extension. This allows existing firms to attain growth and expand their clientele by capitalizing on existing brand assets. The new brand messaging is focused on passion, the key moments in sport that thrill and change history. Since its audience already associated the brand name with dental care, it was hard for them to see the company differently. After ditching football for a career as a popular pro wrestler, Johnson adopted the nickname The Rock and used an ironically self-serious demeanor along with pun-based catchphrases to transcend wrestling into the national consciousness. With the US Opens new brand identity, it is instantly recognisable and consistent throughout its materials, making it an ace in my book. Starbucks: coffee-based beverages into energy drinks. Instead, it leveraged its brand name to make penetrating the market a success. Setting up a brand structure and how the brand is used in different situations is great but be sure not to go too far! Connect and communicate with your ideal target audience. While his previous line of work was a stepping stone into C-list fame, it put his body at severe risk of injury and was never going to be a long-term career path. It was during this time that AJs love for marketing and working with brands really began to blossom. And when you read into why the colour was an obvious choice for the logo it all starts to make sense, from the pink sunrises to bold vibrancy of Miami. Even more so if you run a sportswear or fitness brand. These initiatives are called brand extensions, and they allow companies to leverage their brand awareness and equity to create more revenue streams. George Foreman Grill 7. You may unsubscribe from these communications at any time. Virtual reality options like lenses and fashion shows provide more of a secondhand experience for consumers, instead of the full experience of a luxury retail brand. Further, Armani also has its own floral creation and chocolate brand. This became a massive problem for the World Taekwondo Federation. For example, Nike, a sports brand, creates various equipment, wears, and other sport-related products that complement each other. Benefits of Brand Extension For Your Business, #1. All these different situations can determine the route you take when it comes to branding or rebranding. While Serena has, over the years, established herself as the superior player, the fact that she had a partner to share the unique and bizarre experience of adolescent celebrity status has certainly helped her navigate the precarious waters of personal brand-building. 8 Of The Most Clever Brand Extension Examples, Dove is a well-known hair and skincare brand, This is a classic brand extension example where businesses leverage their. New York City is renowned worldwide as a city, but not so much as a footballing city. Helps capitalize existing brand assets, #2. But as you know, thats not the be all and end all of brand identity. The most important advantage to brand extension is the ease of new products coming into the market.. Its not out of the question that someone buying Colgate toothpaste in a store would also pick up a new toothbrush from an oral hygiene brand theyre familiar with. The technical storage or access that is used exclusively for anonymous statistical purposes. The personal care company created the Men+Care line and developed a marketing plan that was geared toward men while staying true to its body-positivity brand values. Her experience was a bit different though, as she had a partner to help her through the madness her older sister. Just like Gillettes razors and shaving products, Colgates toothpaste and toothbrush are complementary goods. Although Colgate did well by extending its brand and creating different oral care products, it failed to enter the food space. Today, however, Armani is not limited to apparel alone. But what amazes me about Steinfeld isnt her acting prowess. Some say this is a bad thing, some say it isnt, but one thing that can be accepted is that branding these college teams is getting more and more important. Athlete celebrities' unique image in sports is used as a human brand, and attitude toward the athlete brand extensions is investigated when the athlete's name is included in a new non-sport brand. In the pros, athlete content goals focus on creating a desirable personal brand and digital presence first, backed by social metrics such as followers or likes. Its that shes also just as accomplished as a singer. Speedo sells swimsuits as well as complementary wear, including swimming goggles, swim caps, and bathing suits. 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