Lowest unit charges (or "Lowest Unit Rates") guarantee that, in the 45 days before a primary and the 60 days before a general election, legally qualified candidates get the lowest rate for a spot that is running on a station within any class of advertising time running in any particular daypart. Simply put, what worked even a few campaign cycles ago wont work in 2022. No easy answers on reducing U.S. gas prices, despite political ads' claims By Tom Kertscher June 15, 2022 Fact-checking a super PAC attack on Dr. Oz over defunding police, Obamacare, COVID . Consent Decree 8/27/20- Consent DecreeConsent Decree with Quality Properties, LLC Consent Decree, Flood Communications of Omaha, LLC Consent Decree, Magic Air Communications Co. 3/15/22- Consent DecreeEMG2, LLC Consent Decree hVmPSW>7 RC^E%~-.DMClE%q:6E4hu-R>,P(Vh%!wfys9 E 5 GRyGK$yj*;l 8 2022 Political Advertising Trends, Data and More The 2022 midterm elections are a significant driver for increases in broadcast revenue. Consent Decree, 10/21/21 - Consent Decree97.5 Licensee TX, LLC Consent Decree, 10/21/21 - Consent DecreeVillecom, LLC Consent Decree, 10/20/21 - Consent DecreeMBC of Texas-KGGR. 4/8/22- Consent DecreeEagle Communications, Inc. Consent Decree, Cameron Broadcasting. Consent Decree, 10/27/21 - Consent DecreeZIA Broadcasting Company Consent Decree, 10/25/21 - Consent DecreeCameron Broadcasting. According to the evaluation of political advertising spending on Google between May 30, 2018 and August 16, 2022, the Biden for President group was the largest advertiser on the platform,. :\KBO [ks"pA_R7| bCA(@R]Yg~J'SXOF)\vhp1\b=GqO ( V}EX4>jO*MDA+B1^XB+,=8xeH# -ztl8[{%bq$2o PO endstream endobj 3171 0 obj <>/Filter/FlateDecode/Index[430 2698]/Length 80/Size 3128/Type/XRef/W[1 2 1]>>stream Deadlines in other states will follow during the first part of 2022. Designed by Elegant Themes | Powered by Powered by WordPress.com. hb```f6n>130py4 Y@#*;1Rtg9sEfHsT^|}CgcA/L3~3T E 2-F lH `F`h\``Pg( A complete list of county boards of election is available on the Virginia Department of Elections website at http://www.elections.virginia.gov/ or https://vote.elections.virginia.gov/VoterInformation/PublicContactLookup. Pai Taps Commissnr. Consent Decree, New Media Broadcasters, Inc. 4/21/20- Order on ReconsiderationFCC Adopts Clarification of Political File Order Consent Decree Where political advertising was once only active every two years, it is now a standard and consistent ad category - like automotive and . 8/3/21 - Consent DecreeFlood Communications of Omaha, LLC Consent Decree Consent Decree, 4/8/22- Consent DecreeKJDY, LLC Consent Decree, 4/6/22- Consent DecreeHightower Radio, Inc. Consent Decree, 7/20/21 - Consent DecreeFlood Broadcasting, Inc. 8/4/21 - Consent DecreeKTRS-AM License, L.L.C. Consent Decree Consent Decree Consent Decree 8/24/20- Consent DecreeRadio Greeneville, Inc. Enters into Consent Decree 6/2/16- Public NoticeOnline Public Inspection File Demonstration Announced - June 13, 2016 Consent Decree, 12/15/21 - Consent DecreePerryton Radio, Inc. Consent Decree, 5/11/21 - Consent DecreeRose Communications, Inc. 9/4/20- Consent DecreeChicago FCC License Sub, LLC, et al., enter into Consent Decree 5/2/22- Consent DecreeBlue Sky Broadcasting, Inc. New Enterprise-wide State Privacy Policy Consent Decree, Community Broadcasters, LLC Consent Decree, IZ Communications Corporation Consent Decree, Foxfur Communications, LLC Consent Decree, Cranesville Block Company, Inc. However, that doesnt mean this highly valuable tactic is dead. Consent Decree, 8/9/22- Consent DecreeThe Scranton Times, LP Consent Decree, 8/9/22- Consent DecreeRadio Vermont, Inc. 8/9/22- Consent DecreeRadio Vermont, Inc. 7/20/21 - Consent DecreeFirst Republic Broadcasting Corporation Consent Decree Consent Decree, Legacy Communications, LLC Consent Decree, Carter Broadcast Group, Inc. 3/14/22- Consent DecreeJoy Media Ministries Consent Decree Viants Data Platform and people-based technology allows pharma marketers to enrich first-party data to unlock actionable insights about target audiences, build custom segments and connect with healthcare professionals & patients. Consent Decree, 6/2/22- Public NoticeEffective Date of Political File Rules Set, 5/3/22- Consent DecreeLearn Broadcasting Corporation Consent Decree, 5/3/22- Consent DecreeChinook Concert Broadcasters Consent Decree, 5/2/22- Consent DecreeBlue Sky Broadcasting, Inc. 4/18/22- Consent DecreeMeruelo Radio Holdings, LLC Consent Decree Consent Decree 11/3/21 - Consent DecreeLahontan Valley Broadcasting Company, LLC Consent Decree 1/6/17- MO&OMedia Bureau issues order resolving political file complaints At the same time, this shift has sparked much needed innovation in areas such as. and by determining unique opportunities they might offer. Consent Decree 8/27/20- Consent DecreePerry Broadcasting of Arkansas, Inc. Enters into Consent Decree 0000001219 00000 n This year, more campaigns need to dive into new hybrid media channels. 4/8/22- Consent DecreeBureau Denies Political Programming Complaint of Jim Condit, Jr. 12/2/20- Consent DecreeSTARadio Corp. Enters into Consent Decree 7/30/21 - Consent DecreeLegacy Communications, LLC Consent Decree 6/17/22- Consent DecreeOm Sai Broadcasting, LLC Consent Decree endstream endobj startxref Consent Decree, 5/3/21 - Consent Decree5 Star Communications Inc. 12/18/19- OrderOrder Granting Motion for Extension of Time Consent Decree, Anderson Radio Broadcasting, Inc. We will begin enforcing the policy update on February 15, 2022. 0000064477 00000 n SzIMqN eTm$1#t=lE5T$qN.'oRVYiSV1B~5+}/jg3UO The FCCs administrative rules and regulations governing political programming may be found in Title 47 of the Code of Federal Regulations. Consent Decree 8/24/20- Consent DecreePrinceton Broadcasting Co., Inc. Enters into Consent Decree 12/8/20- Consent DecreeClear Water Brands, Inc. Enters into Consent Decree Consent Decree 10/14/20- Consent DecreeTown and Country Broadcasting, Inc. Enters into Consent Decree 9/3/20- Consent DecreeApple City Broadcasting, Inc. Enters into Consent Decree 0000064159 00000 n This website uses cookies to improve your experience while you navigate through the website. Being able to anchor your media approach within a unique Household ID allows an advertiser to efficiently target an audience across all devices, while also providing accurate cross-device reach and frequency control. 2/2/20 - Public NoticeAccessibility Recordkeeping and Contact Information Requirements 8/5/20- Consent DecreeEagle Broadcasting, LLC Enters into Consent Decree Election season dramatically increases demand on advertising inventory, which means other advertisers get bumped, generally based on a last-in, first-out basis. The FCCs Political Programming staff is responsible for overseeing implementation of Federal statutes and for administering rules and regulations relating to political programming and campaign advertising on radio and television broadcast stations, cable television systems, satellite TV (also referred to as Direct Broadcast Satellite or DBS) providers, and satellite radio (also referred to as Satellite Digital Audio Radio Services or SDARS) licensees. Consent Decrees, 4/1/22- Consent DecreeMomentum Broadcasting LP Consent Decree, 3/31/22- Consent DecreeMissoula Broadcasting Company, LLC Consent Decree, 3/31/22- Consent DecreeJodesha Broadcasting, Inc. 0000010830 00000 n MAGNA reportsthat OTT video accounts for 12% of a user's time spent with media, yet only receives 3% of total ad spend. Consent Decree, 10/20/21 - Consent DecreeRiver Rat Radio. 4/13/22- Consent DecreeMulticultural Radio Broadcasting Licensee, LLC Consent Decree 0000005476 00000 n 9/19/22- Consent DecreeSunbury Broadcasting Corporation Consent Decree 0000042347 00000 n Easily onboard customer lists and create targeting segments in Viants Adelphic DSP. 7/6/22- Consent DecreeBark Out Loud Dogs Media, LLC Consent Decree 0000006007 00000 n Consent Decree Consent Decree, Krystal Broadcasting, Incorporated Consent Decree, Rocky Mountain Radio Group, LLC Consent Decree, Crawford County Broadcasting Corp. 11/16/21 - Consent DecreeKBEST Media, LLC Consent Decree With the lowest unit charge window for the November elections in effect since Sept. 7, 2018 and the first 2020 Democratic Presidential Debates coming at month's end, we revisit a review of FCC . 2016 Pai Taps Commissnr. Its that time period called the political window, and its something every advertiser should keep in mind. Consent Decree, First Republic Broadcasting Corporation Consent Decree, Glasgow Broadcasting Corp. All Rights Reserved. New Viant Platform Notice 2022 will also be a big political year, with control of the U.S. House of Representatives and the U.S. Senate being . Political Advertising Online and Offline Published online by Cambridge University Press: 19 August 2020 ERIKA FRANKLIN FOWLER[Opens in a new window], MICHAEL M. FRANZ[Opens in a new window], GREGORY J. MARTIN[Opens in a new window], ZACHARY PESKOWITZ[Opens in a new window] and TRAVIS N. RIDOUT[Opens in a new window] Show author details Thus, vendors are typically decided upon months in advance based on insights and learnings from previous election campaigns and by determining unique opportunities they might offer. 8/24/20- Consent DecreeConsent Decree with Commonwealth Broadcasting, L.L.C 4/1/22- Consent DecreeMomentum Broadcasting LP Consent Decree 5/7/21 - Consent DecreeAnderson Radio Broadcasting, Inc. Consent Decree, 8/4/21 - Consent DecreeKTRS-AM License, L.L.C. 8/3/21 - Consent DecreeFlood Communications, LLC Consent Decree By laying down rules and obligations for providers of political advertising and related services to be more transparent in their use of targeting techniques, this . Consent Decree, 9/13/22- Consent DecreeSt. My Cookie Preferences 10/27/21 - Consent DecreeZIA Broadcasting Company Consent Decree University of Washington researchers were curious about what types of political ads people saw during the 2020 presidential election. February 25, 2020 - All Stations in Nevada: Republican caucus takes places today. Consent Decree, 4/27/21 - Consent DecreeBakken Beacon Media, LLC Consent Decree, 4/26/21 - Consent DecreeSubarctic Media, LLC Consent Decree, 4/26/21 - Consent DecreeD&K Distributors, Inc. 2020 7/26/21 - Consent DecreeBrandy Communications Consent Decree We primarily see voter lists in the form of physical addresses, but they can also be email addresses as well. Consent Decree, 7/29/21 - Consent DecreeMcGrath Publishing Company Consent Decree, 7/27/21 - Consent DecreeFlood Communications West, LLC Consent Decree, 7/27/21 - Consent DecreeFlood Communications of Beatrice, LLC Consent Decree, 7/26/21 - Consent DecreeReyes Media Group, Inc. Consent Decree 8/21/20- Consent DecreeThird Partner Broadcasting, Inc. Enters into Consent Decree Expands the discussion of digital . 2022 is a midterm election year. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. H\n@E^&`#Db1 3`48~Fi,*u9wB}68Sc]&c. Facebook and Google's on-again, off-again bans on political ads are hitting campaigns during a crucial fundraising window, cutting off a key pipeline to potential . Political Advertising Next Commission Mtg: June 27 - 28, 2023 Resources Political Advertising For comprehensive review of political advertising requirements, please refer to the Political Advertising Guide: What You Need to Know or to the Political Advertising Requirements: Frequently Asked Questions. 3/6/19- Public NoticeAccessibility Recordkeeping and Contact Information Requirements 2017 8/10/20- Consent DecreeCohan Radio Group, Inc. Enters into Consent Decree Consent Decree, 7/26/21 - Consent DecreeBrandy Communications Consent Decree, 7/21/21 - Consent DecreeBrewer Media Group, LLC Consent Decree, 7/21/21 - Consent DecreeDakota Communications, Ltd. 11/8/21 - Consent DecreeEstrella Radio License of Houston LLC Consent Decree 8/26/20- Consent DecreeL.M. The Electioneering Communications Database may be found at: http://apps.fcc.gov/ecd, Federal statutes relating to the FCC and political programming may be found in Title 47 of the United States Code. Consent Decree 7/11/22- Consent DecreeHall Communications, Inc. 1/6/17- OrderMedia Bureau Resolves Political File Complaint Against Scripps Media February 22, 2020 - All Stations in Wisconsin: Political window (45 days before primary elections) opens today. Consent Decree, 11/2/21 - Consent DecreeTackett-Boazman Broadcasting, LP Consent Decree, 10/29/21 - Consent DecreeMajestic Broadcasting, LLC Consent Decree, 10/29/21 - Consent DecreeFremont Broadcasting, Inc. 12/9/21 - Consent DecreeEntravision Holdings, LLC Consent Decree 8/10/20- Consent DecreeFort Myers Broadcasting Company Enters into Consent Decree Consent Decree 2/9/21 - Consent DecreePowell Broadcasting Company Enters into Consent Decree The public may access the political files of any broadcast station, cable system operator, DBS provider or SDARS licensee at: https://publicfiles.fcc.gov, Pursuant to the Bipartisan Campaign Reform Act of 2002, the FCC is required to maintain an Electioneering Communications Database to allow the public to determine whether a communication sent via a broadcast station, network, cable system and/or satellite system can or cannot reach 50,000 or more people in a particular Congressional District or State. 7/29/21 - Consent DecreeWJAG, Inc. In addition to the political phone calls, there is an increase in the volume of political literature sent through the mail. Picture . Consent Decree Consent Decree But opting out of some of these cookies may affect your browsing experience. Consent Decree 0000031287 00000 n Both incumbents and upcoming candidates can now communicate with their constituents about their message and burning issues. 0 a Political parties and other interest groups are rolling out education campaigns about the state's new election system with open primaries and ranked-choice general elections in advance . Browse Political Files 2022 Non-Candidate Issue Ads DEMOCRATIC GOVERNORS ASSOCIATION 1286092. 8/9/22- Consent DecreeCommunity Broadcasters, LLC Consent Decree This is the period when Texas' "legally qualified candidates" for statewide, congressional, statehouse and county offices become known. 5/4/21 - Consent DecreeCuster County Community Broadcasting Corporation Consent Decree 8/10/20- Consent DecreeBMZ Broadcasting, LLC Enters into Consent Decree The window will close on Monday, Dec. 13. News about Political Advertising, including commentary and archival articles published in The New York Times. Thank you for your hard work, commitment and dedication to our great company. 8/24/20- Consent DecreeWest Central Broadcasting Co., Inc. Enters into Consent Decree 8/26/20- Consent DecreeSM-WVEZ, LLC Enters into Consent Decree Springfield, MA 01104 Cuellar's campaign has $330,000 booked between now and the March 1 primary, per the ad-tracking firm Ad Impact, while Cisneros has about $280,000. A major benefit on our end is that Viant leverages its own proprietary device graph that seamlessly associates all individuals in a household under a unique Viant Household ID, allowing for more accurate targeting and measurement. Over the course of the 2022 cycle, Senate Leadership Fund spent more than any other super PAC or outside group with about $230 million in spending as of Nov. 3. Do not forget the political file obligations that attach to political advertising - even outside the political windows. 4/26/22- Consent DecreeResonate Hawaii LLC Consent Decree 0 8/24/20- Consent DecreeMitchell Community Broadcast Company, Inc. enters into Consent Decree 8/21/20- Consent DecreeDr. New Viant HR Policy 7/6/22- Consent DecreeGreat Eastern Radio, LLC Consent Decree 7/19/21 - Consent DecreeGreeley Broadcasting Corporation Consent Decree At the top of that list is the fact that cookies will no longer be supported by the majority of web browsers by next year. 2/3/17- OrderMedia Bureau issues order setting aside political file decisions 8/26/20- Consent DecreeSM-WQNU, LLC Enters into Consent Decree 2077 0 obj <>/Filter/FlateDecode/ID[<921641AEE98A9B468D5A9DDA9FA322FC>]/Index[2069 24]/Info 2068 0 R/Length 59/Prev 164859/Root 2070 0 R/Size 2093/Type/XRef/W[1 2 1]>>stream 2021 The right technology partner with experience in this field can help advertisers make the most of such data while staying on the right side of privacy regulations. Consent Decree 7/18/22- Consent DecreeTesiero, Joseph C Consent Decree 5/7/21 - Consent DecreeLincoln County Broadcasters, Inc. 8/31/20- Consent DecreeMedia Bureau Cancels Consent Decrees for Seven Licensees 4/6/22- Consent DecreeHightower Radio, Inc. 12/3/19- OrderMeredith Corporation, Licensee Of WPCH-TV, Atlanta, GA And Georgia Tel 2/23/21 - Consent DecreeSM-KSGF-FM, LLC Consent Decree Consent Decree, Custer County Community Broadcasting Corporation Consent Decree, Santamaria Broadcasting, Inc. 12/21/21 - Consent DecreeRick L. Murphy Consent Decree The 2022 midterm elections are a significant driver for increases in broadcast revenue. Meanwhile, Apple has already shaken up the ad market by. 10/28/21 - Consent DecreeCentex Broadcasting, LLC Consent Decree Our suggestion is to investigate potential partners claimed data sources and explore working with a wide range of legacy and newer data providers. Consent Decree, 4/14/22- Consent DecreePremier Broadcasters, Inc. 1. 11/22/21 - Consent DecreeStellar Media Consent Decree These cookies do not store any personal information. Consent Decree, 9/23/22- Consent DecreeEnrico Brancadora and WIBG Limited Liability Company Consent Decree, 9/21/22- Consent DecreeSea-Mar Community Health Center Consent Decree, 9/21/22- Consent DecreeDJRO Broadcasting, LLC Consent Decree, 9/19/22- Consent DecreeSunbury Broadcasting Corporation Consent Decree, 9/16/22- Consent DecreeRed Apple Media, Inc. New Enterprise-wide State Privacy Policy One of the things that stands. Digital ad targeting requires not just exposing people in your audience to key messages, but coordinating these messages across multiple devices and platforms. We primarily see voter lists in the form of physical addresses, but they can also be email addresses as well. Having the technical infrastructure in place to associate that list to both individual voters or households, and then reach them on any device, including CTV, provides a huge boost to your voter list. Consent Decree, 11/4/21 - Consent DecreeAlabama Media, LLC Consent Decree, 11/3/21 - Consent DecreeMBM Texas Valley, LLC Consent Decree, 11/3/21 - Consent DecreeLahontan Valley Broadcasting Company, LLC Consent Decree, 11/2/21 - Consent DecreePampa Broadcasters, Inc. Consent Decree 5/4/21 - Consent DecreeSan Luis Valley Broadcasting, Inc. Whatever you think about that personally, it's a big potential problem for traditional marketers, who fear their strategic plans and hoped-for results will be smothered by billion-dollar political placements. Political Advertising Lowest Unit Charge Window Opens in Virginia for Federal, State, and Local General Elections. 6/23/22- Consent DecreeLakes Media, LLC Consent Decree Consent Decree 0000063876 00000 n 8/17/21 - Consent DecreeHull Broadcasting, Inc. 3/15/22- Consent DecreeFutures and Options, Inc. 10/15/20- Consent DecreeLanser Broadcasting Corporation Enters into Consent Decree In February 2022, the Google Ads Political content policy will be updated to eliminate existing products, services, and news exemptions to Election Ads policies worldwide. Brands can still target web users in a sophisticated fashion its just that the tools at their disposal are different. 8/26/20- Consent DecreeSM-WSFR, LLC Enters into Consent Decree 8/12/20- Consent DecreeGlades Media Company LLP Enters into Consent Decree Consent Decree, Bark Out Loud Dogs Media, LLC Consent Decree, New Hampshire Family Radio, LLC Consent Decree, Fayette Broadcasting Corp. 6/2/22- Public NoticeEffective Date of Political File Rules Set Facebook will ban new political ads from being published in the week leading up to the 2022 election. 7/31/20- Consent DecreeH & G C, Inc. Enters into Consent Decree In fact, local stations have already been availed for the presidential primary for dates before the window starts, which means well likely see a strain on inventory even in Q1. 0000030997 00000 n 0000011643 00000 n While this is a way to provide all candidates with equal opportunity to promote their campaign messages to the public, it leaves fewer spots for general advertisers. 7/29/21 - Consent DecreeMcGrath Publishing Company Consent Decree Consent Decree, 7/19/21 - Consent DecreeGreeley Broadcasting Corporation Consent Decree, 7/16/21 - Consent DecreeWayne Radio Works LLC Consent Decree, 7/16/21 - Consent DecreeKOFI, Inc. All right reserved. %PDF-1.4 % 10/26/20- Consent DecreeFranklin Communications, Inc. Enters into Consent Decree Consent Decree, Wennes Communications Stations, Inc. However, not every such graph is created equal its important for political advertisers to make sure partners can help them understand just how these graphs are put together and how much fidelity and certainty can be found in the various household profiles. Reaching more people. Certainly linear TV will play a role for candidates in 2022, but there are so many more options out there for candidates that can combine elements of traditional awareness messaging and storytelling as well as digital targeting and tracking. Consent Decrees Candidates, political parties and special interest groups are already plotting already their strategy. 5/6/21 - Consent DecreeKenneth Clark Consent Decree 12/1/21 - Consent DecreeRufus Resources, LLC Consent Decree 4/8/22- Consent DecreeKJDY, LLC Consent Decree 8/24/20- Consent DecreeConsent Decree with Fleur de Lis Broadcasting, Inc Broadcasters should contact their local county board of elections for details. X)(vmE4]H%!m|J#kz%>:egMY.e Theres no doubt that when it comes to targeting potential voters using digital identifiers, there have been several recent profound changes with major implications. 4/25/22- Consent DecreeSocorro Community Radio, LLC Consent Decree The team looked at more than 1 million ads from almost 750 news sites between September 2020 and January 2021. 11/10/21 - Consent DecreeFoster Communications Company, Inc. 7/22/20- Consent DecreeConsent Decree with Entercom License, LLC Consent Decree Political advertising is defined as advertising displays, newspaper ads, billboards, signs, brochures, articles, tabloids, flyers, letters, radio or TV presentations, or other means of mass communication, used for the purpose of appealing, directly or indirectly, for votes or for financial or other support or opposition in an election campaign. 11/5/21 - Consent DecreeAlpine Radio, LLCConsent Decree Consent Decree 5/3/21 - Consent Decree5 Star Communications Inc. \*nOzifMa4gIVF/0, Consent Decree, 4/28/21 - Consent DecreeKrystal Broadcasting, Incorporated Consent Decree, 4/28/21 - Consent DecreeKLZ Radio, Inc. Consent Decree, Jeri Lyn Broadcasting, Inc. Consent Decree, 3/15/22- Consent DecreeEMG2, LLC Consent Decree, 3/14/22- Consent DecreeJoy Media Ministries Consent Decree, 3/14/22- Consent DecreeExtra Mile Media, Inc. 3. 12/21/21 - Consent DecreeMillennium Media, Inc. A companion to this form is NAB's Political Broadcast Catechism. Consent Decree Consent Decree 8/26/20- Consent DecreeFloyd County Broadcasters Company, Inc. Enters into Consent Decree 2/10/21 - Consent DecreeZimmer Radio, Inc. Enters into Consent Decree 10/25/22- Consent DecreeCapital Broadcasting, Inc. 1/18/17- OrderMedia Bureau releases Order adopting a Consent Decree 7/30/20- Consent DecreeNorth Shore Broadcasting Co., Inc. enters into Consent Decree

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